This entire conversation reminded me of the concept of "Commodity Fetishism" coined by Marx. The social alienation facilitated by the exchange of commodities has developed beyond I think even Marx's worst nightmares. We have replaced social interaction and social labor with monetary transactions masking our relationships not just with those in our immediate vicinity, but also with the labor that produces the commodities we consume. The trust in fellow man replaced with the corporate face. How would worker owned and operated coops challenge this fetishism? Is there a different equation to represent circulation in a cooperative environment than P...P?