Sir if a person's context for identifying the issues of society and his process of ideation and evaluation of his ideas itself is shaped by the values of neoliberal capitalism, due to his lifestyle & education what would you suggest for such a person to become aware of the follies of his version of reality? and to imagine a business idea, or a model that doesn't conform to neoliberal capitalism. What would he have to do in his daily life to get the ability to envision such ideas and even plan how to do it? Is there a certain framework for solving and identifying issues of the society through an alternative perspective? Let me provide some context for you: 20 year olds middle class salarymen from Mumbai, India who derive inspiration for entrepreneurship through the likes of unsustainable, consumer driven businesses like apple and uber.